Tuesday, November 23, 2010

Ohio State's Uniform for Michigan Game

Ohio State's new "Michigan Week" tradition: Polarizing uniform changes mean to honor both the distant, halcyon past and the vast marketing reach of the almighty Swoosh. Last year, the Buckeyes broke out a white-domed Storm Trooper look with numbers on the helmets for the trip to Ann Arbor, in tribute to OSU teams of the early '50s. This year, in conjunction with Nike's season-long "Pro Combat" campaign, they're sporting a red-on-red look to commemorate the 1942 champs, many of whom were subsequently deployed in World War II. Because nothing says "Duty, Honor and Country" like Nike's moisture-wicking Dri-FIT fabric and Vapor Jet gloves featuring premium Magnigrip CL technology.

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